YouTubers Are Now Bigger Than Bollywood:How and Why?

Bollywood has long been the dominant force in Indian entertainment, but in recent years, YouTubers have been gaining ground. In fact, there is now a growing body of evidence to suggest that YouTubers are now bigger than Bollywood in terms of popularity and influence.

Here are some of the reasons why:

YouTube is more accessible than Bollywood: Anyone with a smartphone can watch YouTube videos, regardless of their location or socioeconomic status. This makes it a much more accessible platform than Bollywood, which is primarily consumed in theaters.

YouTubers are more relatable than Bollywood stars: YouTubers often come across as more down-to-earth and relatable than Bollywood stars, who can often seem out of touch with the average person. This makes YouTubers more appealing to a younger audience, who are increasingly looking for authentic and relatable content.

YouTubers are more creative than Bollywood: YouTubers are not bound by the same creative constraints as Bollywood filmmakers. They are free to experiment with new formats and ideas, which can lead to more innovative and engaging content.

Some Incidents That Prove This Statement

• There have been a number of incidents in recent years that have highlighted the growing popularity of YouTubers. For example, in 2019, Indian YouTuber CarryMinati was invited to perform at the Zee Cine Awards,  and winning LOKMAT awards one of the most prestigious awards ceremonies in Bollywood. This was a significant event, as it showed that YouTubers were now being recognized as legitimate stars.
• Another example is the success of the Indian YouTube channel, BB Ki Vines. BB Ki Vines is a comedy channel that has over 20 million subscribers. The channel's videos often go viral, and they have been featured in mainstream media outlets such as The Times of India and The Hindu.
• These are just a few examples of the growing popularity of YouTubers in India. It is clear that YouTubers are now a major force in Indian entertainment, and they are only going to become more popular in the years to come.

Conclusion

The rise of YouTubers is a sign of the changing times. In the past, people would turn to Bollywood for their entertainment needs. However, today, there are a number of other platforms that offer a wider variety of content. YouTubers are able to connect with their audience in a way that Bollywood stars cannot, and this is why they are becoming increasingly popular.

It is still too early to say whether YouTubers will eventually overtake Bollywood in terms of popularity. However, there is no doubt that they are a major force in Indian entertainment today, and their popularity is only going to grow in the years to come.